Thursday, May 15, 2008

The AGO's new logo

The AGO launched their newly designed logo, created by Bruce Mau Designs, today.


Is it just me, or is it a little underwhelming and a lot like the aesthetic of Saved by the Bell circa 1991?
Posted by Gabby at 2:46 p.m.

8 comments:

  1. AnonymousMay 18, 2008 at 11:31 p.m.

    I think it's hilarious. Breath takingly clueless with a best-before-date on it. YOU GO AGOAGOAGO!

    ReplyDelete
  2. GabbyMay 19, 2008 at 4:44 p.m.

    I think it's kind of amazing in its awfulness. Plus they've been advertising it like crazy - in the Globe and Mail, through press releases... So either they're super happy with it, or totally overcompensating for its ugli-/cluelessness with celebratory "the lady doth protest too much" press

    ReplyDelete
  3. AnonymousMay 20, 2008 at 3:52 p.m.

    I think I'm having an Art Attack!
    http://www.hitentertainment.com/artattack/

    - Sally

    ReplyDelete
  4. AnonymousMay 20, 2008 at 4:11 p.m.

    No they like it, we have star-fuckers at our major institutions, we need a Bruce Mau logo for our budget Gehry (costs more for the curvy ones, and besides, in Canada, architecture for cultural institutions should reference hockey rinks)

    ReplyDelete
  5. GabbyMay 20, 2008 at 4:40 p.m.

    It is so totally Art Attack! I hadn't even thought of that. I wonder where the PVA glue was used in its creation.

    ReplyDelete
  6. AnonymousMay 20, 2008 at 6:18 p.m.

    it does look kind of cool faxed, though -

    http://torontoist.com/attachments/toronto_marcl/AGO_faxed.gif

    ReplyDelete
  7. GabbyMay 20, 2008 at 6:31 p.m.

    yeah, something about the b & w faxed version is sort of endearing, but still in a MacPaint 2.0 kind of way

    ReplyDelete
  8. AnonymousMay 21, 2008 at 12:38 p.m.

    The faxed version is too dada for a friendly neighbourhood Ontario art tourist destination- come see Ken Thompson's STUNNING collection of MIND BLOWING paintings from Upper Canada's EXCITING history of COLONIALISM. Wheeeee!

    - Sally (can't remember my dang blogger password and username...gr.)

    ReplyDelete

Subscribe to: Post Comments (Atom)